Co-Founder of VEIA Supplies & Florence Marine X, Eddie Aikau winner, 3x World Champion and much more, John John Florence is a man of many achievements and we are thrilled work with him on progressing surfing accessories we use every day.

It all started when John wanted to take his every day leashes, traction, bags, etc. and make them better, rethinking the designs he's used over the years to create gear that will work how it's supposed to, forever.

"Anytime I can build and improve equipment to this level, it gives me confidence in my surfing." - John John Florence