Inspired by our Co-founder John John Florence's Oahu roots and where it all started for VEIA Supplies, our limited Hawai'i Edition JJF Pro Collection signifies respect for these magical Islands centered in the great Pacific Ocean.

A home for some or destination for many that's shaped and developed some of the best surfers in the world, these limited edition Hawai'i JJF Pro Leashes and Traction pads are built with intent for peak performance and longevity.

Traction Designed by JJF.

I’ve spent most of my career building and evolving a pad that fits the idea I have in my mind.

I’ve built a few versions, and I’m confident this is the best pad yet. It checks all of the boxes for me. Lightweight, good feel & control, and the right fit.

We’ve built two versions, one for a round tail and one for a squash tail. For me, having the right fit of pad & board just makes a lot of sense.

Anytime I can build and improve equipment to this level, it gives me confidence in my surfing. 

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