John John talks VEIA, the Brand.

John John talks VEIA, the Brand.

Traction pads, leashes, surfboard bags and much more. We are on a journey to create gear that works better and lasts longer...and we're stoked you're here for it.Ā 

VEIA emerged as a group of like-minded athletes & ramblers who aim to improve on the gear we depend on daily. Athletes like our co-founder John Florence helped pave the way to taking this gear and making it better in every aspect.

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THE VAULT

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VEIA Supplies Snow Welcomes Chris Rasman

VEIA Supplies Snow Welcomes Chris Rasman

Born and raised in British Columbia, Chris has spent decades pushing the limits of backcountry snowboarding.

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Leash Testing in Bocas with Cofounder John Florence

Leash Testing in Bocas with Cofounder John Florence

Since day one, VEIA has taken a relentless approach to building & improving gear. We break down every part of the leash—materials, components, construction, design—and...

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