Since launching in 2022 alongside 3X WSL World Champion John John Florence, VEIA Supplies has been all about elevating the ride—wherever it takes you. From day one, our goal has stayed the same: build gear that performs when it counts and design bags that get you (and your boards) to the places where the magic happens.
We’ve always created essentials for people who live for the search, for that feeling of drawing new lines. And that feeling doesn’t stop when the seasons change. Expanding into snow is a natural next move for us—just a shift from one kind of playground to another. This winter, we’re stoked to bring VEIA’s approach to durability, trust, and travel-ready performance into the mountains with our first-ever line of snow gloves, bags, and accessories, launching December 2025.
Innovation has always come from riders pushing what’s possible, so we’re honored to introduce Bode Merrill—2X Rider of the Year and X Games Gold Medalist—as the lead of the VEIA Snow program. Based in Salt Lake City, Bode continues to raise the bar with progressive video parts and creative work behind the scenes through his art direction and editing. He’s been instrumental in shaping our new glove and bag line, and we’re proud to support his upcoming film, When Doves Cry, premiering December 9th on TheBombhole.com.
VEIA gloves, mitts, travel bags, and accessories will land at select retailers and on veiasupplies.com starting December 2025. Retailers can pre-book Fall/Winter 2026 product through local reps at tradeshows this winter.
For updates, special drops, and collabs, follow @veiasupplies.snow and sign up for email updates at veiasupplies.com/snow.
